world changing ideas (9/25)

In partnership with

Stories about activism from people changing the world.

• All About Change features in-depth conversations with changemakers.

• Hear moving stories about activism, change, and courage.

• Join Jay and iconic guests changing the world.

Listen wherever you get podcasts.

💡 AI Lesson: AI in Customer Service – Chatbots and Virtual Assistants

AI-driven chatbots and virtual assistants are transforming customer service by providing instant responses to customer inquiries. These AI systems use natural language processing (NLP) to understand and respond to customer queries, reducing wait times and improving overall customer experience.

Companies like Amazon and Apple have integrated virtual assistants such as Alexa and Siri into their services, making AI-powered customer interaction a norm.

Why It Matters: AI in customer service allows businesses to handle large volumes of inquiries efficiently while providing personalized assistance. Understanding how these systems work can help you appreciate the role of AI in enhancing user experience and driving customer satisfaction.

📚 Business History: The Founding of Nike and the “Just Do It” Campaign

Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Initially, it operated as a distributor for Japanese shoe maker Onitsuka Tiger, but in 1971, the company rebranded as Nike and introduced its own line of footwear.

The “Just Do It” campaign, launched in 1988, became one of the most iconic marketing campaigns in history. It resonated with athletes and non-athletes alike, positioning Nike as a brand that inspires everyone to push their limits.

Takeaway: Nike’s branding strategy, particularly through the “Just Do It” campaign, highlights the importance of creating a strong, relatable brand identity. It shows how powerful messaging can elevate a company’s status and create a lasting connection with consumers.

🕰️ Tech History: The Development of the USB Standard

The Universal Serial Bus (USB) was developed in the mid-1990s as a standard for connecting peripherals to computers. Before USB, connecting devices like printers, keyboards, and external drives was cumbersome, with each device requiring a different port or adapter.

USB simplified this process by providing a universal connector that could be used across multiple devices. It became the standard for data transfer and device connectivity, revolutionizing the way we interact with computers and other digital devices.

Impact: The development of the USB standard was a crucial milestone in tech history, significantly improving user convenience and enabling the growth of a wide range of digital devices. It underscores the importance of standardization in fostering innovation and interoperability.